Globalization is the process in which media helps connect billions of people in a simpler way. Globalization also exposes billions of culturally different people to the same advertisements and commercial programming. Cultural imperialism can begin to form when one nation, such as America, produces more programs and advertisements than another country. Cultural imperialism has occurred in several countries where American programing fills the majority of a countries media outlets. This influence can begin to shape and change other nations.
Countries like Brazil and other Latin American countries have adopted the same consumer driven society that America has, with french fries and Coca-Cola bringing in a large revenue. They are losing a little bit of their unique culture and foods by substituting the dominant culture. This can be a unfortunate affect on unique societies.
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