Globalization

Globalization is the process in which media helps connect billions of people in a simpler way. Globalization also exposes billions of culturally different people to the same advertisements and commercial programming. Cultural imperialism can begin to form when one nation, such as America, produces more programs and advertisements than another country. Cultural imperialism has occurred in several countries where American programing fills the majority of a countries media outlets. This influence can begin to shape and change other nations.
Countries like Brazil and other Latin American countries have adopted the same consumer driven society that America has, with french fries and Coca-Cola bringing in a large revenue. They are losing a little bit of their unique culture and foods by substituting the dominant culture. This can be a unfortunate affect on unique societies.

Advertising

An ad that I found very persuasive and powerful was an AT&T commercial. The commercial starts with a president in the future and then flashes back all the way until the present day when the parents first saw each other. The commercial shows that the reason the parents met was because of the quick internet on his new AT&T phone. I felt that this ad was very persuasive because of the tone of the flashbacks and music. It also leaves the audience with a hopeful idealistic sense. One of the appeals of advertising that applies here would be aesthetic sensations because it is a sweet idealistic type of commercial that appeals to a wide variety of people. This advertisement shows through flashbacks a young twenty year old male and female, young parents with a young child, and then older parents watching their son become president. With such a  wide variety of ages and relationships this ad appeals to many parents of all ages. It is also an emotional moment for the parents and would strike an emotional cord with any parent watching.

http://www.youtube.com/watch?v=aiCq1ZMOa-w